Rooland Package Design Black Marlin
Rooland Package Design RGBM-2
Food Packaging Design
Rooland Package Design MyUTI
Rooland Package Design Moorup
Rooland Package Design Emotiv
Rooland Package Design Anipal
Portfolio JRNY
Rooland Branding Design Banto

we create sophistiated, thoughtful and timeless brand identities.

our studio specialises in eco-friendly, sustainable packaging and branding.

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our work

Wolf & Woman

Brand Identity and Package Design

FreshCopy

Brand Identity, Digital Design and Illustration

Reub Goldberg Brewing Machine

Brand Identity, Package Design and Illustration

Emotiv

Brand Identity, Package Design and Illustration

Phyco Health Seaweed Science

Brand Identity and Package Design

BAMM

Brand Identity and Package Design

our services

Sustainable Packaging

Our true passion lies within the environment and leading companies to build an eco-conscious society through our innovative and eco-friendly design and packaging. We are passionate about encouraging business owners to protect the environment by using biodegradable packaging materials and following eco-friendly practices.

Brand Identity

We are a bespoke branding firm with a zest for strong & purposeful design. We are thinkers, creators, problem solvers and artists. We bring creative flair and strategic thinking to every project, to ensure we craft brands that are recognised, remembered and revered.

Digital Strategy

Your business is competing with millions of others on-line, you must have a strong presence and cohesive brand to connect with your audience. At Rooland design, we develop strategic plans for email marketing (EDM), blogging, google ads, social ads, website design, and much more.

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Daily Grind

Brand Identity, Package Design and Illustration

Hokus

Brand Identity, Package Design and Illustration

Code Conversations

Brand Identity, Book Design, Website Design, Digital Marketing

Tank Stream

Brand Identity, Package Design and Website Design

our clients feedback

Working with Roo was a game-changer for us. After investing in the development of our product we knew we would miss the mark with our audience if it wasn’t presented and packaged correctly. We sat down with various agencies but nothing clicked until we met Suzanne. She understood that even as a start-up we were trying to balance our customer experience and environmental impact and came up with a solution where we didn’t have to compromise on either. We worked closely with Suzanne and Alix who kept us on track and were tireless in their pursuit of helping us find the right solutions and make the right selections for our packaging and brand identity. Besides knowing their stuff, the team is a pleasure to work with. Everyone we have worked with along the way brings insight and enthusiasm and makes you feel that your brand is in a safe set of hands.

— Jessica DeAngelis & Julie Markovska, Managing Director and Founders at Ben & Ellie Baby

The Rooland team were an absolute pleasure to work with. As we are a company with little prior experience in graphic design, we felt that they went above and beyond to ensure we were comfortable throughout the entire process and more than satisfied with the end result. Rooland helped us to completely refresh our branding, designing a suite of icons, report covers, presentation designs, and pull-up banners. They also took time to understand the complex nature of our audience and ensured their designs were complementary to our website structure. We felt supported throughout the entire process and confident in the expert abilities of Suzanne and her team. We were thrilled with the end result and couldn’t recommend the Rooland team highly enough.

— Linda Foskett, PCOC Senior Administrative Officer at Palliative Care Outcomes Program (PCOP)

It is with pleasure to say a few words from my experience with Rooland. As a business owner and being emotionally invested in my business, I find it a challenge when deciding on branding. Making decisions on what sort of creative will we need, how much colour will it have, having the brand say something but not saying too much, having it be relevant yet not soon to be out of date..all so difficult concepts. All that I do know is when something good is presented I’d recognise it immediately. With a limited submitted brief the team responded enthusiastically with an outstanding concept right from the first draft. Their professionalism in their dealings is commendable, and meeting their timeframes was always top of mind. We have since placed several branding tasks with the team as we expand, and I know I can rely on and trust that my brand is in good hands.

— Patrick Hoptman, Director of Sales & Marketing Daily Grind Coffee Roasters at Daily Grind Coffee Roasters

Suzanne and her talented team at Rooland took my big vision for the Dream A Little Dream Project and turned it into reality well beyond my expectations. We started with the cover and inside design for my book, Dream A Little Dream, and then created an accompanying brand identity and collateral including a website, postcards and imagery. From initial ideation and concept development through to the finalisation of the brand, I loved every minute. I felt supported all the way through and wouldn’t have trusted any other team to take on such a personal project.

— Lisa Burling, PR Expert and Writer at Dream a Little Dream Project | Lisa Burling

I’ve had the privilege of working with the team at Rooland and Suzanne for over a decade, and I can confidently say that together we have transformed PhycoHealth. From crafting our brand identity to designing sustainable packaging for our food, skincare, and supplements, their work has been nothing short of exceptional. Sustainable packaging is more than just a box—it’s a powerful reflection of a brand’s values. When done right, it builds trust, fosters loyalty, and attracts customers who truly care about sustainability. Rooland’s commitment to long-term design thinking made them the obvious choice for us, and they exceeded every expectation. We couldn’t be happier with the results!

— Dr Pia Winberg, Owner, Director and Seaweed Scientist at PhycoHealth

When we turned to Rooland for a major refresh of our corporate website we expected smart design and good graphics. What surprised us was the strategic thinking they also provided, to help us sharpen our messages to the market. The Rooland team picked the ball up and ran with it in a very proactive and helpful way.

— Stuart Waters, Managing Director and Senior Consultant

frequently asked questions

What makes Rooland's design process different from other packaging design agencies in Sydney?

Rooland’s process is distinguished by two things: a mindful design perspective and a genuine commitment to sustainability. CEO Suzanne and her team produce over 100 original logo concepts per project, far exceeding industry norms while ensuring every packaging solution is evaluated for eco-friendly and biodegradable material options from the outset.

Yes. Sustainability is central to Rooland’s design philosophy. The studio advises clients on biodegradable packaging, compostable packaging, and other environmentally responsible materials suited to their product type and production requirements. This is built into the process, not treated as an afterthought.

Timelines vary depending on the scope of the project — whether it involves a logo and brand identity only, or a full sustainable packaging design and brand rollout. Rooland works closely with each client to establish realistic timelines during the discovery phase. Get in touch to discuss your specific project and timeline requirements

Not necessarily! While sustainable materials can sometimes have a slightly higher upfront cost, they often lead to savings in the long run through improved efficiency, reduced waste, and better alignment with consumer demand for eco-friendly products. At Rooland, we work closely with our clients to find cost-effective sustainable solutions that fit their budgets while delivering high quality, impactful designs. Sustainable design doesn’t have to break the bank it’s an investment in your brand and the planet.

Rooland prides itself on being adaptable and inclusive, collaborating with businesses of all scales from emerging startups to well established companies. Our approach remains consistent: we listen closely to client needs, develop tailored strategies, and ensure every project receives the same level of passion and creativity. Whether it’s a local small business or a global enterprise, we are dedicated to delivering impactful designs and sustainable solutions that align with our clients’ goals.

our partners

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our thoughts

Logo Design Sydney

What your logo says about your business – before you say a word

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Packaging Designer Sydney

Helping Products Capture Attention Naturally: Packaging Designer Sydney

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Packaging Design Agency

Packaging Design Agency: Designing Packaging Solutions That Reflect Your Brand Story

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Eco Packaging Design Sydney

Eco Packaging Design Sydney: How Sustainable Packaging Improves Brand Visibility

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Graphic Design Wollongong Sydney : Building Brands with Meaning, Not Just Aesthetics

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