a truly unique

branding identity

We are a bespoke branding agency with a zest for strong & purposeful branding design. As a leading brand consultancy serving mainly Sydney clients, we help small to medium-sized companies shift perceptions, change behaviours, and strengthen relationships with their customers through branding.
We are a dedicated team of creative thinkers, eco-conscious innovators, problem solvers and artists that can deliver high quality design and outputs.
We bring creative flair and strategic thinking to every project, to ensure we craft brands that are recognised, remembered and revered. We work closely with our clients in every step of the brand building process to help them materialise theirenvisioned ideas.
We specialise in comprehensive, business-critical communications with an emphasis on building strong brands for companies with unique products.

the importance of

brand identity design

The objective of a properly executed brand is to capture the visual representation of a company’s unique personality. This process is complex and comprehensive, requiring a superior knowledge in design and insights into the journey of a brand. Customers are drawn towards brands with which they can relate and identify. A brand has to sell its identity to potential audiences to win over their trust.
At Rooland, we believe that the importance of branding isn’t limited to a sleek logo or a punchy tagline. Beyond its visual trappings, a company’s identity is its message to the world. We have the expertise to help you translate your company’s ethos into an engaging design. We can help you bring out your core values and allow them to manifest consistently in your products.
It’s our goal to offer you a brand identity that connects you to your target customers. We specialise in designs that evoke the right thoughts and emotions so that your customers experience exactly what your brand has to offer - before they’ve even used your product.
A strong brand will set your product apart from the competition. It provides the foundation for a premium strategy.

we capture your story

in brand identity design

A brand has its own unique story. It’s about creating a multi-sensual and dimensional brand identity, exploring its values, opportunities, and possibilities. The more senses you touch with your brand, the stronger the connection you have with your customers.

the brand identity elements

that make up your story

Brand Mission

The resounding ‘Why?’ that directs your company’s goals and actions. It is the passion behind your brand that drives you to do the things you do.

Brand Positioning

How you position your brand in your industry is crucial in refining your identity. We, as experienced designers, can help you distinguish a unique brand positioning that’s sure to get you where you dream to be in the market.

Brand Voice

We help you create a brand voice that will truly reflect the nature of your company’s core values and, in turn, be easily perceived by your customers. Your brand’s voice is everything when it comes to engaging with your customers on a personal level.

Brand Personality

If you think of your brand as a person, would they be funny, warm, authoritative, or quirky? We help you unleash your personality and make it more pronounced in all your designs, including your logo, labels, packaging, and marketing collateral.

As an experienced brand consultancy firm in Sydney, we work hand-in-hand with you to develop an effective strategy that will help convey your brand’s story. We consider your target market, analyse any competition you may have and devise a tailored plan to suit your budget and timeline.
We spend quality time discovering the goals and values of the brand, in order to best represent these through your new brand identity. Every element of a new brand must be cohesive and send the same message to the intended audience.

our branding process

is what defines us

We tailor our process to each client as we believe every brand has a unique story and design process.
Meet with Client

Meet with Client

Research & Moodboards

Research & Moodboards

Ideation & Sketching

Ideation & Sketching

Presenting Ideas

Presenting Ideas

Testing & Prototyping

Testing & Prototyping

Refining & Perfecting

Refining & Perfecting

Hand over of assets

Hand over of assets

Cherished & loved

Cherished & loved

it all starts with our brand

identity design services

At Rooland, we can design everything you need to achieve a strong identity. If you need any creative logo design ideas, stationery, website, marketing and advertising campaigns, or tips on how to create a brand identity, feel free to connect with us.
Still bursting with questions? Get in touch with us or drop by our office to meet the team and have a chat about some of the work we do.