Branding Design for Yakula

Yakula founder, Janine Andrews came to rooland with the mission in mind to transform the branding of her natural oil bush blends so that they resembled a more clean and fresh look. The nature of Yakula consists of organic ingredients, thus we wanted to create a brand that highlighted the earthy outback with a pop of colour. The indigenous artwork represented across the packaging was commissioned by Ellen Nambijinba Haywood, a Walpiri Kadish artist from central Australia. The artwork symbolises Ellen’s ideas around the healing properties of spinifex resin.