Contact Rooland – Branding and Digital Marketing Services

Step 1 of 8 - Intro

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Thanks for taking the time to answer a few questions and provide some insight into your brand. This questionnaire should only take a few minutes, and your honest answers will help us get to the essence of what can make your brand unique and memorable.

Your Name(Required)

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Brackground

In order to tell your brand story we like to dig deep into the history of how your company all started. This is the perfect place to state what your product or service is, how it came about and any problems or opportunities we can help address. When thinking about your market, what can we reasonably expect? How do they get in contact with your product/service ? Call a number? Visit your site? Switch from an existing competitor?

Situation Analysis: What is the situation?

Desired Action: What do we want the market to do?

Audience, Competition, Market

A couple of things to consider when answering this section include: What makes people tick? We want to know about demographics, attitudes, purchase behaviours, personality etc. What do your consumers need? Why should consumers choose you? How are you going to be more successful? How will you speak to your customer?

Tell us everything you know about your target audience.

What role does your company/product/service play in their lives?

How do you want to be perceived by your customers?

How do you plan to maintain a relationships with your customers?

Who are your competition? What makes them successful?

Identify your market. How will your market share increase over the next five years?

Position

What is the ONE thing you want your target audience to take away from your service/product?

What is the one word that best summarises what you'd like to communicate?

Attributes & benefits: what are they currently?

Expression

What “feelings,” descriptive words, and visuals should come to mind when the target sees your company? Should it be In-your-face? Innovative? Fun? Aspirational? Etc. What tone is currently being used? Is there a perception, whether true or not, of the company/product/service that’s not good?

Message tone: What kind of look and feel should the brand expression have?

Key Barriers: What are the barriers this brand expression must overcome?

Inspirations: What are some brands you admire and look up to?

If you brand was a car, what car brand would it be?

If your brand was an animal, what would it be?

If your brand was a famous person, who would it be?