Moulded pulp – the latest material used in eco design

roolandBy rooland|August 22, 2018

Sustainability is increasingly important to the average consumer. As awareness of our planet’s plight continues to grow, so too will the demand for well designed eco-friendly package options…

But truth be told, sustainable design isn’t always about developing new materials. Often, it’s about utilising what we already have in new and creative ways. That’s why we’re calling moulded pulp – the material used to make the humble egg carton – the latest material used in eco-design.

Moulded pulp is manufactured using recycled paper and cardboard, making it a smart, simple and sustainable packaging option for any business looking to minimise its environmental impact. And, while the humble egg carton may not necessarily look the part, we’ve been sure to elevate this age-old material into something truly eye-catching. Our sister company, RooCreate, has caught on to the trend with the introduction of its eco clamshell boxes – made using moulded pulp from recycled cardboard. This package is the ultimate solution for any brand that cares about both ethics and aesthetics. So what makes moulded pulp such a great packaging option? And how have we managed to take it from design zero to design hero? Let’s find out…

 

It’s made of recycled materials.

Choosing packaging that’s made from recycled material is far less resource-intensive than packaging that uses virgin materials. It not only saves trees but also requires far less water and energy. Packaging made from recycled paper and cardboard also produces up to 90% fewer by-products such as chemical wastes. Rest assured, RooCreate’s eco clamshell boxes are made using recycled cardboard and are chlorine-free.

 

It’s 100% recyclable.

Sadly, we live in a world where convenience trumps consciousness, which may well explain the “single use” mindset that many of us operate in. Brands that are looking to augment their track record with the planet must think about their products’ journey from start to end. While non-recyclable products will spend the rest of their days in a landfill (and probably outlive the people that created them) recyclable packaging can be given new life – over and over and over again. In fact, cardboard and paper can usually be recycled up to eight times before the fibers are too weak to recycle again. At this stage, the materials can be turned into compost where they will break down naturally. RooCreate’s eco clamshell boxes can be recycled or even re-purposed at the end of their life. (They are pretty cute, after all!)

 

Seriously good looking.

At Rooland, we know a beautiful package design when we see it. And our designers are pleased to see more and more designs that showcase exactly what sustainable materials are capable of. Thankfully, the brown box is no longer the only packaging option for the environmentally conscious brand! With a 285GSM paperboard and fully customisable sleeve, ourclamshell boxes are proof of the fact that good design and sustainability are no longer mutually exclusive. Why not chat to the RooCreate team about including embossed lettering, stickers and/or labels to create the perfect presentation or gift box for your brand?

Is your brand thinking about making the switch to more sustainable packaging? Visit RooCreate’s products page to find your perfect eco package solution, or check out the fact sheet for more information about these exceptional clamshell boxes.